It’s a dual purpose bag. Run it as a camera bag with its padded dividers that can hold a DSLR and a lens and other small accessories. The side pockets fit an iPhone and an iPad perfectly and the 3 way strap system ensures you can ride a bike or a skateboard without it flopping all over the place. When you feel like partying, take the padded insert out and it’s a perfect soft sided cooler sized to hold a six pack or your lunch along with some blue icy packs you can get at any grocery store. Please note that this bag is not waterproof or watertight, don’t use it with electronics and liquids or food at the same time.